How to use digital marketing and design to grow your brand
Your brand has a website. Great, you’re officially a part of the digital world. Your website is the central communication hub of your brand. But just having a website won’t grow your business or generate leads. You’ll need to employ digital marketing and design to go to the next level. So if you’re wondering what to do next, we’ve got some ideas.
Websites Aren’t One and Done
Regardless of your industry, product or service, you must regularly update your website with new content. Why? Glad you asked. Regular updates to your website have multiple benefits:
- Improve SEO and organic ratings. Google and other search engines like fresh content and reward you for it.
- You need new, original content so that you have something to publish on social media. Posting a link to one of your website pages isn’t social friendly. If you produce relevant content that provides solutions, tips and ideas, you are more likely to increase engagement and drive traffic.
Design Basics
You may have a website but is the design optimized? Does it provide a good user experience (UX)? UX is so important. If users get frustrated on your site, they’ll leave. An optimized site must be responsive, meaning it displays correctly regardless of the device: desktop, mobile and tablet. It should also have intuitive navigation. The menus should not be 40 pages! Be clear in the actions you want users to take. Remove anything getting in the way. Use your blog to generate specific, in-depth content.
Lead Generation
Having a website, no matter how great it looks, won’t magically generate leads. You’re going to need to do digital marketing and design. To generate leads, you should:
Use landing pages. Landing pages provide an offer and in return for that offer, users must provide contact information. The offer depends on many things: your industry, the user’s buyer stage and relevance. You may offer an eBook or a demo of your software. When you use conversion-centered design, a digital marketing pillar, you can see real results.
Emphasize the offer and how to contact on the home page. You can use sections or banners to promote offers that then lead the user to a landing page.
Use effective calls to action (CTAs) on every page and post. Provide the next action for your users to move them further down the path to being a customer.
Analysis and Action
For your website and every digital marketing and design tactic you use, you must measure! You should measure your website views, sources and all other data points provided by Google Analytics. You should also measure the source of traffic to your website. Further, it’s also important to review metrics from the channels you use like social media. For data to mean something it must be in context and actionable. Digital marketing and design depend greatly on metrics. So you can leverage what’s working and redefine what’s not.
Navigating the digital world can be complex and overwhelming. But it’s critical to your success. If you’re not sure where to start, contact us. We’ll help you conquer digital marketing and design.
