Using Cinemagraphs on Your Website Can Grab The Users Attention
Website designers are forever in pursuit of new ideas that will engage and resonate with visitors, and convert quick site visits into lasting engagement and product sales. One of those ideas – cinemagraphs – are seen as one of the top web design trends for 2019. But what are they and why are they useful in your website design?
Have you ever seen the Harry Potter movies? If so, you’re familiar with the photographs – in picture frames and on the pages of the Daily Prophet – where the image moves. It’s cool and attention-drawing, right? A cinemagraph is the same idea. It’s a still photograph in which a small, repeating movement occurs so it appears to be animated.
But isn’t that like an animated GIF?, you might be asking yourself. Well, not really. An animated GIF is a small cut of a video or animation played on a loop (the entire image is animated). It allows for just 256 colours and provides a low quality moving image. GIFs have been around for years, and are meant to elicit quick amusement, rather than serious thought.
A cinemagraph, on the other hand, can be created from millions of colors, and presents a much higher quality product focused on aesthetics.
Why Use Cinemagraphs?
A cinemagraph can be artsy, thought-provoking, interesting, and engaging. By zeroing in on just one part of a photo and giving it life, it can evoke very specific emotions in the visitors to your site. Simply put, a cinemagraph is captivating, prompting nearly six times more click-throughs than a still image, and garnering 71% more organic reach.
Because cinemagraphs are supported on most social media platforms, they can be easily used in social media campaigns. They can be relatively inexpensive to produce. Plus, they can be saved in a number of different file formats, and when utilized in your website properly, won’t slow down your site’s performance.
How are Cinemagraphs Created?
Rumor has it that cinemagraphs can be difficult to create, and if you’re set on creating a truly high-quality work of art, that may be true. But if you want to give it a try yourself, there are numerous apps to help you out, including Loopsie, MaskArt, and Flixel. Essentially, you shoot a video, then keep most of it as a still frame, while isolating out a section of the photo that you want to show animation.
Are Cinemagraphs Right for Your Brand?
The short answer is … maybe. Cinemagraphs certainly work better when they’re done thoughtfully, and well. The effect is lost if your end product isn’t seamless, or without real purpose beyond taking advantage of a trend.
If you want some ideas about how you might be able to use cinemagraphs in your marketing, give us a call. We can help you identify whether it’s right for your brand.