Successful Strategies for Rebranding Your Business
Discover effective strategies to successfully rebrand your business and attract more customers. Assessing Your Current Brand Identity Before embarking on a rebranding journey, it’s essential to assess your current brand identity. Take a close look at your brand’s values, mission, and visual elements. Evaluate how well your current brand is resonating with your target audience […]
Six Manufacturing Inbound Marketing Tips
Manufacturers can experience growth by using inbound marketing strategically Manufacturing tends to lag behind other industries in marketing. Their growth is fueled by demand and acquisitions rather than organic. So, why try manufacturing inbound marketing? Because it’s the evolution of marketing, and manufacturers still refuse to let go of “how it’s always been done.” Manufacturing […]
Website Footer Best Practices
Is your website footer optimized? Here are a few best practices we recommend. Your website footer isn’t dead space! Visitors do actually scroll that far down. A study by Chartbeat looked at 25 million user sessions, finding that many users scroll as far as 1200 pixels down, which is about the size of two screens. […]
Random Acts of Marketing Don’t Work
Do you have this uncomfortable feeling like your website and marketing are completely random? Although, you may be a subject matter expert in your industry or for your brand doesn’t mean you should have all the answers on how to market it. The simple truth is random acts of marketing don’t work. Website design and […]
Four Elements Websites Need to Support Content Marketing
Content marketing is not going to be effective without a modern website design. So before you start publishing content, consider these four elements websites need to support content marketing. Many brands have now realized the importance of content marketing. They are blogging and creating content formats to publish on their website. But this may be […]
Website Redesign Goals
Are you considering a website redesign? Maybe your layout is dated or not responsive. Or it’s just time for a refresh. Best practices recommend monthly updates on content and minor design changes and a redesign every 18 months to two years. But have you considered your website redesign goals? You need to be able to […]
Is Bad Design Hurting Your Brand?
With so many great tools and a short learning curve, most business owners and entrepreneurs are confident in their design skills. Design is an important part of your brand. It touches every part from your website to your social media. Every time you post a blog or create a landing page, design is just as […]
Six Design Optimizations for Law Firm Websites
Law firm websites do more than just talk about what a firm does. Pictures of your attorneys and their specialties may inform visitors. But how does that generate leads? Your law firm website needs to work for you, attracting users to take the next step. You want them to enjoy your content and begin to […]
6 Website Design Trends You Should Try
Website design trends come and go as all trends do. Remember when side menus were cool? Or flash intros? Website design has evolved significantly and will continue to. So what are some website design trends that will have ultimate impact for your site? Read our list! It’s all about the scroll and swipe. Once upon […]
Why You Need a Website Designer
Whether you are starting a new business or working on a rebrand, your website is one of the most important elements for marketing and sales. And although there are plenty of easy do it yourself applications for website design, there’s still a lot of reasons you need a website designer. To ensure success, your website […]
