Landing Page Optimization Tips
Landing page optimization is an important piece of a successful inbound marketing strategy. Their main objective is to generate leads by capturing contact information by providing something of value. Your ultimate goal is to get users to fill out that form. A landing page is a place for a user to “land,” which means they […]
Four Real Estate Inbound Marketing Tips
We love inbound marketing. We think it’s the strategy to make any business grow. Inbound marketing works in a variety of industries, both B2B and B2C. Today, we are sharing real estate inbound marketing ideas. Real estate has been an industry somewhat reluctant to get on the inbound bandwagon. Real estate firms are very attached […]
Conversion-Centered Design Continuance: Principle 7
We are at the end of our conversion-centered design series. Conversion-centered design continuance is actually about what happens after the conversion. You need to be thinking about the next step and how you can add value to the user. But it’s okay to ask for something. At this point, the user must have some trust […]
Conversion-Centered Design Principle 6: Closing
Now we are nearing the end of our conversion-centered design principles series. The principle of closing relates to closing the deal. This is where the user must make a decision. The clock is ticking, well figuratively at least. Your design and content got them to the landing page, but how can you optimize the close? Let’s […]
Conversion Centered Design: Principle 2 – Context
In the second blog on conversion centered design, we are tackling principle two, context. Context defined is the circumstances that form the setting for an event, statement, or idea, and in terms of which it can be fully understood and assessed. In conversion centered design, context means considering how the source got to your landing […]
Why Web Design Matters
You only get one chance for a great first impression. In 2016 a great website design is not just recommended; it’s a necessity for success. If you have ever wondered why web design matters, then here’s three reasons that prove it absolutely does. Credibility If a user is considering your brand, a trip to your […]
