by Doug Brown Design | 9:30 pm | Blog
Avoid the junk mailbox by segmenting your lists Email segmentation is crucial to higher open rates and conversions. Providing the right message to your target audience is often what makes the difference in effective email marketing. There are lots of ways to segment...
by Doug Brown Design | 4:50 pm | Blog
Make every email count Hey, if you haven’t heard, inboxes are full. It’s valuable real estate. So it’s probably a good idea to optimize every element for your best chance at conversions. B2B email marketing focuses on some of the same best practices for consumer...
by Doug Brown Design | 11:31 pm | Blog
Our inboxes are full. There’s tremendous competition and noise. How can a marketer break through and reconnect with customers? Ecommerce email marketing is typically littered with time sensitive offers and promotions to get users to the checkout. But what about...
by Doug Brown Design | 3:03 pm | Blog, Creative Marketing Services, Graphic Design
It’s time to start thinking about your holiday email. Millions will be sent this year. Wondering how to make yours stand out. Here are some holiday email design tips. Be unconventional. Instead of using traditional imagery, use the opportunity to be unconventional...