by Doug Brown | Jan 25, 2017 | Blog
Now we are nearing the end of our conversion-centered design principles series. The principle of closing relates to closing the deal. This is where the user must make a decision. The clock is ticking, well figuratively at least. Your design and content got them to the...
by Doug Brown | Dec 6, 2016 | Blog
For the fifth blog in the conversion-centered design series, we are talking about credibility. Credibility means that the user who lands on your landing page needs to feel like your brand is trustworthy. Just because you say it is, doesn’t mean it’s legitimate. If...
by Doug Brown | Dec 1, 2016 | Blog
This is the fourth blog in the series on conversion-centered design. So what is congruence? It’s probably not a word you use in every day conversation. It’s really just a fancy word for agreement or harmony. This principle focuses specifically on ensuring...
by Doug Brown | Nov 16, 2016 | Blog
In our third blog on conversion centered design, we are focusing on principle three, clarity. Clarity simply means that the idea or element is clear and coherent. Easy right? Because no one has ever seen a confusing landing page! Unfortunately, there’s a lot of...
by Doug Brown | Nov 6, 2016 | Blog
In the second blog on conversion centered design, we are tackling principle two, context. Context defined is the circumstances that form the setting for an event, statement, or idea, and in terms of which it can be fully understood and assessed. In conversion centered...
