Conversion-Centered Design Principle 6: Closing
Now we are nearing the end of our conversion-centered design principles series. The principle of closing relates to closing the deal. This is where the user must make a decision. The clock is ticking, well figuratively at least. Your design and content got them to the landing page, but how can you optimize the close? Let’s […]
Conversion-Centered Design: Principle 5 – Credibility
For the fifth blog in the conversion-centered design series, we are talking about credibility. Credibility means that the user who lands on your landing page needs to feel like your brand is trustworthy. Just because you say it is, doesn’t mean it’s legitimate. If users are unfamiliar with your brand, which would be the majority […]
Conversion-Centered Design: Principle 4 – Congruence
This is the fourth blog in the series on conversion-centered design. So what is congruence? It’s probably not a word you use in everyday conversation. It’s really just a fancy word for agreement or harmony. This principle focuses specifically on ensuring that every element on your landing page is aligned with your goal. So that […]
Conversion Centered Design: Principle 3 – Clarity
In our third blog on conversion-centered design, we are focusing on principle three, clarity. Clarity simply means that the idea or element is clear and coherent. Easy right? Because no one has ever seen a confusing landing page! Unfortunately, there’s a lot of confusion and ambiguity in many landing pages, and it’s simply killing conversions. […]
Conversion Centered Design: Principle 2 – Context
In the second blog on conversion centered design, we are tackling principle two, context. Context defined is the circumstances that form the setting for an event, statement, or idea, and in terms of which it can be fully understood and assessed. In conversion centered design, context means considering how the source got to your landing […]
Why Web Design Matters
You only get one chance for a great first impression. In 2016 a great website design is not just recommended; it’s a necessity for success. If you have ever wondered why web design matters, then here’s three reasons that prove it absolutely does. Credibility If a user is considering your brand, a trip to your […]
