Six Design Optimizations for Law Firm Websites
Law firm websites do more than just talk about what a firm does. Pictures of your attorneys and their specialties may inform visitors. But how does that generate leads? Your law firm website needs to work for you, attracting users to take the next step. You want them to enjoy your content and begin to […]
You Have a Website, Now What
How to use digital marketing and design to grow your brand Your brand has a website. Great, you’re officially a part of the digital world. Your website is the central communication hub of your brand. But just having a website won’t grow your business or generate leads. You’ll need to employ digital marketing and design […]
Conversion-Centered Design Continuance: Principle 7
We are at the end of our conversion-centered design series. Conversion-centered design continuance is actually about what happens after the conversion. You need to be thinking about the next step and how you can add value to the user. But it’s okay to ask for something. At this point, the user must have some trust […]
Conversion-Centered Design Principle 6: Closing
Now we are nearing the end of our conversion-centered design principles series. The principle of closing relates to closing the deal. This is where the user must make a decision. The clock is ticking, well figuratively at least. Your design and content got them to the landing page, but how can you optimize the close? Let’s […]
Conversion-Centered Design: Principle 5 – Credibility
For the fifth blog in the conversion-centered design series, we are talking about credibility. Credibility means that the user who lands on your landing page needs to feel like your brand is trustworthy. Just because you say it is, doesn’t mean it’s legitimate. If users are unfamiliar with your brand, which would be the majority […]
Conversion-Centered Design: Principle 4 – Congruence
This is the fourth blog in the series on conversion-centered design. So what is congruence? It’s probably not a word you use in everyday conversation. It’s really just a fancy word for agreement or harmony. This principle focuses specifically on ensuring that every element on your landing page is aligned with your goal. So that […]
Conversion Centered Design: Principle 3 – Clarity
In our third blog on conversion-centered design, we are focusing on principle three, clarity. Clarity simply means that the idea or element is clear and coherent. Easy right? Because no one has ever seen a confusing landing page! Unfortunately, there’s a lot of confusion and ambiguity in many landing pages, and it’s simply killing conversions. […]
Conversion Centered Design: Principle 1 – Attention
In a nutshell, conversion centered design is a design strategy that drives a user toward one action. Every web page you view typically has multiple actions you can take. With all these possible actions, how can you influence users to take the one you want them to the most? Enter Attention, the first principle of […]
