SME Digital Marketing Tips
Digital marketing is a great tool for any business. Don’t dismiss it because of your company’s size. In fact, digital marketing helps small businesses compete where it matters. SME digital marketing allows you to attract leads, educate prospects and build brand awareness. Digital marketing isn’t just a strategy for large businesses; it’s a key to […]
The Must-Have List for Ebook Design
Ebooks are a brilliant way to tell your brand’s story Ebooks are a very popular content marketing format. They are typically educational and informational but not as technical as a whitepaper. Hubspot actually defined ebooks as “the hip sibling of the whitepaper.” With vibrant visuals, ebook design is important to supporting the message. It’s not […]
Three Small Business Digital Marketing Trends
Staying on course in digital marketing can be tricky. We look at three small business digital marketing trends worth navigating. Digital marketing is an ever-changing discipline. That’s why it’s great to test out new trends. Digital marketing isn’t just your website or your social media profiles. It’s everything that makes up your online presence. There’s […]
Six B2B Content Marketing Tips
Content marketing is an important part of any integrated marketing plan. Creating relevant, interesting content to educate, inspire and inform your readers attracts your target buyers. Content marketing doesn’t grow a brand overnight. It’s part of the foundation of an inbound marketing philosophy. It’s how you get users to trust and respect your brand as […]
Random Acts of Marketing Don’t Work
Do you have this uncomfortable feeling like your website and marketing are completely random? Although, you may be a subject matter expert in your industry or for your brand doesn’t mean you should have all the answers on how to market it. The simple truth is random acts of marketing don’t work. Website design and […]
Five Digital Marketing Myths Busted
Digital marketing doesn’t need to be complicated. In fact, most of it is kind of easy if you have the right team. The benefits of digital marketing far outweigh any risks. And your return on investment (ROI) from digital marketing is likely to be much greater than traditional marketing – if you can even calculate […]
Four Elements Websites Need to Support Content Marketing
Content marketing is not going to be effective without a modern website design. So before you start publishing content, consider these four elements websites need to support content marketing. Many brands have now realized the importance of content marketing. They are blogging and creating content formats to publish on their website. But this may be […]
Website Redesign Goals
Are you considering a website redesign? Maybe your layout is dated or not responsive. Or it’s just time for a refresh. Best practices recommend monthly updates on content and minor design changes and a redesign every 18 months to two years. But have you considered your website redesign goals? You need to be able to […]
Content Marketing 101
Content Marketing isn’t a new marketing principle; nor is it a fad or trend. Many would say it’s the future of marketing. However, there still seems to be confusion around exactly what it is and what it isn’t. And surprisingly, some of the biggest brands in the world still don’t understand it or how to […]