Did you know that Facebook has over two billion active monthly users? So, guess what your customers and prospective customers are on this platform. This is reason enough to consider small business Facebook Marketing. There are actually many other reasons that Facebook marketing rocks.
Facebook marketing offers businesses a unique platform to connect with their audience. The connection can be the beginning of a conversation that eventually leads to real revenue. No other advertising, including other social platforms and digital marketing, gives you the opportunity to target specific demographics like Facebook. Here are three great reasons to consider small business Facebook marketing.
Targeting options
With Facebook marketing, you have the opportunity to attract leads. You can target on a very granular level. You can filter by a demographics, education, interests, career and likes. For instance, if your company provides employee training then you could
The more specific your demographic, the more likely those who see it will respond to it. It’s not based on keywords like search marketing. Instead, it focuses on demographics and interests. You can target based on interests, like a person who is interested in hiking. This one piece of information could be a signal for brands who sell related products or experiences.
Another great target benefit is location. This is especially helpful if you are a local business. With this feature, you can make sure the right people are seeing your ads.
Small investment, big results
You can actually start advertising on Facebook for a$1 a day! You’ll probably need a little more than a $1, but you won’t have to spend thousands at a time to see results. In fact, you can run a 24-hour ad with a maximum budget of $20. This small investment can deliver leads, but it also provides data. By looking at data across time, you can be more strategic in the future.
Increase customer loyalty and brand awareness
Don’t forget about your current fans! You can actually target your current followers with special promotions. Only about 19 percent of all Facebook ads are post engagement. Why should you consider post engagement ads? Because they yield great results with a 142 percent CTR. These ads are also less expensive and have less competition. Your current audience shouldn’t be neglected. Continue to foster the relationship, turning followers into loyal customers.
Find a partner
As a small business owner, you’ve got enough on your plate. Instead of trying to make room, find a team that can help. At Doug Brown Design, we can develop target audiences, create the ads and set-up a specific landing page to capture your leads. We consult with you about your goals, budget and audience. Then we execute, measure and report. Contact us today to get started with small business Facebook marketing!
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