Why You Need a Professional Graphic Designer

professional-graphic-designer

How much do you cringe when you see amateur designs? It’s a complete turnoff, right? It certainly doesn’t make you want to click that offer or read that post. The truth is you don’t have to be a professional graphic designer to create a website or brand, but it will certainly show. If you want to be taken seriously and engage an audience then you must look the part. Here are three reasons to consider a professional graphic designer.

Ugly images = lost traffic

Scrolling through social media sites will bring an abundance of images. But it’s easy to tell which ones have been created by a professional graphic designer. They are cohesive, correctly sized, render without pixilation and don’t appear to be something thrown together in PowerPoint. Calling out phrases from your post on an image is a good way to spark interest, but if done without the right expertise, it’s going to look sloppy and crude. If you don’t have the correct tools and know-how then these ugly images could scare your audience away!

There are more fonts than Arial.

It’s often easy to spot the amateur simply by font choice. Font is an amazing way to step up design. Two fonts can be paired together to make a bold statement. But these are things a professional graphic designer considers; an amateur not so much. You may have written one of the greatest posts ever, but no one may read it because of the juvenile font choices.

Do you really have the time to become a designer?

If you are just starting a brand or have a small business, you wear many hats. Is designer one of them? Do you have time to design everything you need: logo, website, social profiles, email templates, business cards and so much more! For a professional looking brand, everything must be consistent and well planned. If you aren’t a professional graphic designer then you will spend hours and hours on these tasks and still may be unsatisfied. Do yourself a favor: hire an expert.

It may seem super easy to become a designer over night, but it’s not. Skill and experience are required. To succeed in growing your brand, you need a defined and polished aesthetic. If you are wondering how you can get 2017 started with a bang, consider working with a professional graphic designer; it may be the best gift you give yourself!