Social media imagery is an important part of social media marketing. Posts with images get more views. It’s been proven time and time again. Think about it – how often do you click on links with images versus those without? Humans continue to have shorter and shorter attention spans, thus imagery helps pique their interest. Here are some tips to optimize your social media imagery.
Facebook posts with images see 2.3X more engagement than those without images.
Images drive Facebook engagement. It’s important to optimize any imagery posted here. The recommendation is to post an image with every post. Also, you should refresh your cover and photo images monthly depending on your promotions or the season. To test the hypothesis of using imagery, post the same content – one with an image and one without – and see which one has the highest engagement.
Here’s a handy guide for Facebook image sizes:
- Cover image: 828 x 315
- Profile image: ≥180 x 180
- Shared image: 1200 x 900
- Shared link preview image: 1200 x 628
98% posts with images get higher comment rates.
For B2B organizations, LinkedIn should be your social media focus. Your buyers are on LinkedIn every day looking for relevant content. Adding an image to each post will only increase the chance of it being viewed and clicked on. You must be consistent on LinkedIn, posting at least five times a week. Whether it’s your content or third party, make sure there is an image!
For reference, here are LinkedIn image sizes:
- Banner image: 1850 x 200
- Profile image: 400 x 400
- Cover image: 1536 x 768
- Shared image: 350 pixels wide
- Shared link preview: 180 x 110
- Logo image: 400 x 400
Pinterest images without faces receive 23% more repins.
First known as a platform for craft ideas and recipes, Pinterest has grown to include fashion, interior design and more. Imagery is again central to Pinterest. If your brand is available via e-commerce then it can be a great channel for you to increase sales. So get your product out there with images that focus on the product. It’s also recommended to add prices when applicable.
Pinterest Image Sizes
- Profile image: 180 x 180
- Board cover image: 214 x 100
- Pin preview: 238 pixels wide
Instagram was made for pictures so of course each post is a picture! But don’t just use any picture with your posts. Make sure they are relevant and that they include an excerpt from the content. For instance, if you want to promote an eBook on Instagram, share the cover image with a few bullets about what the reader will learn. Social media imagery is important for every platform but is essential for Instagram.
Instagram image sizes:
- Profile image: 110 x 110
- Image thumbnail: 161 x 161
- Shared images: 1080 x 1080
- Shared videos: 1080 pixels wide
Tweets with images receive 150% more retweets than tweets without images.
What makes you retweet? Is the actual content or does the image influence you. According to stats, it certainly does matter! Twitter imagery is not only important for context but can allow you to use more words than the character limit allowed. Twitter imagery often includes the title of the post or an excerpt.
It’s important to make sure the imagery is the correct size as well. Here are the guidelines:
- Header photo: 1500 px wide by 500 px tall
- Profile image: 400 px wide by 400 px tall
- Timeline image: 506 x 253
Social media imagery is key to your social media strategy. Adding relevant, properly sized imagery can immediately increase engagement. Need help designing great imagery? Because bad imagery can also kill your engagement. We can help. Send us a note, and let us know how.
