Doug Brown Design now offers inbound marketing services!
Inbound marketing services are now available from Doug Brown Design. In addition to our web, graphic and logo design services, we can now create and execute inbound marketing campaigns.
Inbound marketing can greatly improve your lead generation efforts. It works by attracting people with great content. Then converting them to a lead with tactics like landing pages. After attracting and converting, you now have the opportunity to gain a customer and continue to delight them.
The foundation of inbound marketing is to be relevant and interesting to your audience. This means leading with content that is informational versus sales heavy. Inbound marketing uses strategies to bring the right leads to you, which is different than traditional marketing. Traditional marketing isn’t targeted and may not even reach your intended audience.
Here’s a few stats if you’re concerned about taking the leap to inbound marketing:
- Inbound marketing costs 62% less than outbound marketing. (Source: Hubspot)
Inbound campaigns are three times more likely to see higher ROI than outbound. (Source: Hubspot)
Inbound marketing is changing the rules. By combining expertise in design and inbound marketing, Doug Brown Design can now deliver a full service agency experience for every brand.
To give you a picture of what inbound is, we designed this infographic. Infographics are a neat way to organize information using design. An infographic is a great example of how inbound strategies and design meet to create relevant content.