Evergreen Content – The key to a solid SEO base
What is Evergreen Content for a website? Relevancy. No one wants their pieces of writing to die out and be lost and forgotten in the plethora of saturated content on the internet. So that begs the question. How can one stay relevant? How can one deliver more ROI to one’s respective company for the cost […]
Easy Tips to Improve Your B2B Facebook Profile
Facebook, despite some recent mistakes, continues to be a powerhouse in social media marketing. And, it’s not just a site for businesses that sell direct to customers. B2B businesses have opportunities as well. At the end of the day, a B2B company is still selling to a person. If you buyer lands on your profile, […]
SME Digital Marketing Tips
Digital marketing is a great tool for any business. Don’t dismiss it because of your company’s size. In fact, digital marketing helps small businesses compete where it matters. SME digital marketing allows you to attract leads, educate prospects and build brand awareness. Digital marketing isn’t just a strategy for large businesses; it’s a key to […]
The Real Estate Facebook Marketing Checklist
Social media has become a valuable tool for real estate agents. It allows agents to feature listings, share original content and target specific buyers with advertising. Real estate Facebook marketing can help you grow new buyers and sellers. With over two billion users, Facebook is fast eclipsing paid search as a way to generate leads. […]
The Must-Have List for Ebook Design
Ebooks are a brilliant way to tell your brand’s story Ebooks are a very popular content marketing format. They are typically educational and informational but not as technical as a whitepaper. Hubspot actually defined ebooks as “the hip sibling of the whitepaper.” With vibrant visuals, ebook design is important to supporting the message. It’s not […]
Three Reasons to Consider Small Business Facebook Marketing
Did you know that Facebook has over two billion active monthly users? So, guess what your customers and prospective customers are on this platform. This is reason enough to consider small business Facebook Marketing. There are actually many other reasons that Facebook marketing rocks. Facebook marketing offers businesses a unique platform to connect with their […]
Six B2B Content Marketing Tips
Content marketing is an important part of any integrated marketing plan. Creating relevant, interesting content to educate, inspire and inform your readers attracts your target buyers. Content marketing doesn’t grow a brand overnight. It’s part of the foundation of an inbound marketing philosophy. It’s how you get users to trust and respect your brand as […]
Random Acts of Marketing Don’t Work
Do you have this uncomfortable feeling like your website and marketing are completely random? Although, you may be a subject matter expert in your industry or for your brand doesn’t mean you should have all the answers on how to market it. The simple truth is random acts of marketing don’t work. Website design and […]
Five Digital Marketing Myths Busted
Digital marketing doesn’t need to be complicated. In fact, most of it is kind of easy if you have the right team. The benefits of digital marketing far outweigh any risks. And your return on investment (ROI) from digital marketing is likely to be much greater than traditional marketing – if you can even calculate […]
Four Elements Websites Need to Support Content Marketing
Content marketing is not going to be effective without a modern website design. So before you start publishing content, consider these four elements websites need to support content marketing. Many brands have now realized the importance of content marketing. They are blogging and creating content formats to publish on their website. But this may be […]
