Conversion Centered Design: Principle 2 – Context
In the second blog on conversion centered design, we are tackling principle two, context. Context defined is the circumstances that form the setting for an event, statement, or idea, and in terms of which it can be fully understood and assessed. In conversion centered design, context means considering how the source got to your landing […]
Why Web Design Matters
You only get one chance for a great first impression. In 2016 a great website design is not just recommended; it’s a necessity for success. If you have ever wondered why web design matters, then here’s three reasons that prove it absolutely does. Credibility If a user is considering your brand, a trip to your […]
eBook Design: Portrait versus Landscape
eBooks are a great way to deliver content to audiences. eBook design makes good use of imagery, allowing users to follow a story. One of the most important considerations in eBook design is layout. The first decision in layout is portrait versus landscape. Portrait eBook Design Portrait has been the traditional layout for most pieces […]
Conversion Centered Design: Principle 1 – Attention
In a nutshell, conversion centered design is a design strategy that drives a user toward one action. Every web page you view typically has multiple actions you can take. With all these possible actions, how can you influence users to take the one you want them to the most? Enter Attention, the first principle of […]
Nonprofit website design tips
As a nonprofit, having a great website matters. Nonprofit website design is unique versus other for-profit companies or e-commerce sites. Your site must provide clarity on your vision and attract visitors to donate and/or volunteer. Without your website working as a recruiting platform, you can’t get people excited about your cause. Here are some tips […]
Hair salon website delivers design and function
How does a hair salon show off its work? With a great website design! Salon Saia recently partnered with Doug Brown Design for a new website design. Hair salon website design is of course centered around great visuals. Prospective clients are most interested in seeing the kinds of cuts and color they can expect from […]
Healthcare Website Design: 5 Crucial Tips
If you are a healthcare brand, this blog is for you! Healthcare website design doesn’t have to be complicated. It may seem more difficult because you are service driven rather than product, but your website can be simple, authentic and visually stunning by leveraging these tips. 5 Crucial Tips Tip 1 Improve the user experience. […]
Considering a Rebrand? 6 Critical Questions to Ask
Are you currently considering a rebrand? If so, what is the catalyst? Some of the most well known brands have gone through rebrands. But not every rebrand has been successful. Check out this infographic to see some of the winners and losers. If your company is seriously thinking about a rebrand then there are some […]
Why Your Website Photos Matter
(Even if you don’t sell products) Websites, regardless of the product or service, are very image driven. But what many in the service industry take for granted is that their website photos don’t matter. They think it’s fine to just throw up a bunch of stock photos that vaguely resemble their industry or the industry […]
6 Reasons It’s Time for a Logo Update
Your logo is the defining graphic for your brand. A good logo should be unique and provide clear indication as to what your brand is. And logos should evolve as your brand does. It may be time to for a logo update and give your brand a new fresh look. Here are six reasons it’s time for […]
