Five Brand Refresh Ideas for 2018

Five Brand Refresh Ideas for 2018

The New Year brings new opportunity. It’s a chance to give your brand a refresh. You certainly don’t need to do anything drastic to update your brand. Subtle changes can actually yield positive responses. To prepare your brand for 2018, here are five brand refresh...
Email Segmentation: The Four Pillars of Segmenting

Email Segmentation: The Four Pillars of Segmenting

Avoid the junk mailbox by segmenting your lists Email segmentation is crucial to higher open rates and conversions. Providing the right message to your target audience is often what makes the difference in effective email marketing. There are lots of ways to segment...