Our Blog – Learn & Explore

Welcome to the Doug Brown Design blog!

We write about graphic design, logo design, website design and inbound marketing. Our goal is to deliver content that helps answer questions or provides guidance on how to elevate your brand to the next level.

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Email Segmentation: The Four Pillars of Segmenting

Avoid the junk mailbox by segmenting your lists Email segmentation is crucial to higher open rates and conversions. Providing the right message to your target audience is often what makes the difference in effective email marketing. There are lots of ways to segment...

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Landing Page Optimization Tips

Landing page optimization is an important piece of a successful inbound marketing strategy. Their main objective is to generate leads by capturing contact information by providing something of value. Your ultimate goal is to get users to fill out that form. A landing...

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Three Small Business Digital Marketing Trends

Staying on course in digital marketing can be tricky. We look at three small business digital marketing trends worth navigating. Digital marketing is an ever-changing discipline. That’s why it’s great to test out new trends. Digital marketing isn’t just your website...

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Six Manufacturing Inbound Marketing Tips

Manufacturers can experience growth by using inbound marketing strategically Manufacturing tends to lag behind other industries in marketing. Their growth is fueled by demand and acquisitions rather than organic. So, why try manufacturing inbound marketing? Because...

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Attracting Millennials to Your Small Business

Are your website and brand millennial friendly? We're sharing five ideas to help you attract millennials. Milennials kind of get a bad rap. They’ve been called lazy, entitled and distracted. Yet, none of that is really true. Research suggests they are actually...

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Six Quick Tips for B2B Email Marketing

Make every email count Hey, if you haven’t heard, inboxes are full. It’s valuable real estate. So it’s probably a good idea to optimize every element for your best chance at conversions. B2B email marketing focuses on some of the same best practices for consumer...

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Website Footer Best Practices

Is your website footer optimized? Here are a few best practices we recommend. Your website footer isn’t dead space! Visitors do actually scroll that far down. A study by Chartbeat looked at 25 million user sessions, finding that many users scroll as far as 1200 pixels...

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Six B2B Content Marketing Tips

Content marketing is an important part of any integrated marketing plan. Creating relevant, interesting content to educate, inspire and inform your readers attracts your target buyers. Content marketing doesn’t grow a brand overnight. It’s part of the foundation of an...

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Random Acts of Marketing Don’t Work

Do you have this uncomfortable feeling like your website and marketing are completely random? Although, you may be a subject matter expert in your industry or for your brand doesn’t mean you should have all the answers on how to market it. The simple truth is random...

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Five Digital Marketing Myths Busted

Digital marketing doesn’t need to be complicated. In fact, most of it is kind of easy if you have the right team. The benefits of digital marketing far outweigh any risks. And your return on investment (ROI) from digital marketing is likely to be much greater...

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Website Redesign Goals

Are you considering a website redesign? Maybe your layout is dated or not responsive. Or it’s just time for a refresh. Best practices recommend monthly updates on content and minor design changes and a redesign every 18 months to two years. But have you...

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