Considering a New Website or Redesign
Web design is constantly changing. Designers are continually providing new and improved features to sites, with the goal of improving the user experience at the forefront of their minds. Today’s websites are quick-loading, with easy-to-use features and a personalized touch that were unheard of five years, or even one year, ago.
Top Trends in Website Design for the Upcoming Year
As 2019 appears on the horizon, it’s a good time to take a fresh look at your website to see if it’s cool and up-to-date or leaning more toward dinosaur status.
Have you ever heard your parents or older relatives talk nostalgically about the good old days? It’s human nature for people to look back on the past with a fondness that insists things were better than they are now. That’s probably why retro style is so appealing. This melding of current culture with colors, graphics, and themes that were popular 20 or more years ago strikes a distinct chord with viewers. Look for a retro feel in website design to be highly popular in the coming year as companies look for new ways to create a connection with their customers.
Using vibrant color in your website design is a great way to draw attention and focus from visitors to specific elements of the site. Think about attracting viewers to a subscriber sign-up form, or notifying them of a special sale. Look for bright, contrasting colors to pop up in websites everywhere in the coming year and consider adding this element to yours.
Pictures are great in websites but they have the unfortunate disadvantage of slowing down loading times. Enter geometric shapes, which add eye-catching fun and interest to a website without negative impact on the functionality of the site. Web design in 2019 will incorporate geometric shapes in backgrounds, borders, and more to draw attention to desired elements and heighten the user experience.
Cinemagraphs Instead of Gifs
Cinemagraphs are animated photographs in which just one part of the photograph moves. They immediately catch the viewers attention, and engage them in whatever message the website is trying to convey. Funny, whimsical, and engaging, cinemagraphs started to show up in 2018 and will continue to trend in the coming year.
Simple Design and Unique Fonts
Gone are the days of junky, cluttered websites. Simple, clean minimalist websites with fewer buttons to click are trending right now. They’re not only faster to load, but they more simply direct viewers to your targeted focal point.
Augmented Reality / Interactive Websites
Augmented reality is technology that uses a computer generated, or CG, image and places it overtop a real world view. It’s been used by home design retailers, to see how one of their products would look in your home, and by makeup companies to show you how their product would look on your face. This interactive experience allows a viewer to virtually try-out a product, making the online buying experience more successful.
Chat Bots – applications within the website that immediately offer assistance to a visitor provide an artificial intelligence-based customer service. Think of it as walking into a store and having a salesperson approach you for help. A chat bot guides you immediately to the clothing styles or service you’re looking for. Used correctly, chat bots offer another kind of simplicity in the user experience.
The trending overall theme for 2019 and beyond is simplifying and enhancing the user experience, making it continually easier for your visitors to learn about and, ultimately, purchase your products or services. We can help you implement these and other web design trends into your site simply and easily – connect with us today to discuss how easy it is for you to keep up with current web trends designed to improve the functionality and desirability of your site.