Well-designed and highly functional websites drive traffic. There’s no doubt that having a great website helps your brand stand out. But your website may be hurting you. Here are five signs it’s time for a website redesign.
It’s not mobile friendly
If your website isn’t mobile-friendly, it’s time to change. If you aren’t mobile-friendly, Google penalizes you, meaning there’s no way you will show up in organic search. In 2015, Google began to demote non-mobile-friendly URLs. Referred to as “Mobilegeddon,” this shift caused a big shakeup in rankings. Additionally, the user experience is impacted. If users are sent to a page that isn’t mobile-friendly, they are more likely to bounce. Your site must be optimized for every device: mobile, tablet and desktop. If you still haven’t converted your design, it’s time for a website redesign.
It doesn’t reflect your current brand
Have you made changes to your brand? From subtle logo changes to color choices, when you change your brand, your website should reflect this. To have a cohesive look, everything you produce from print to digital should have the same look and feel. If your website hasn’t been updated, it’s time for a website redesign.
You haven’t added your new services or products
As a company grows, you may add new services or products. This is a perfect opportunity for a website redesign. You can add new pages and update the home page to promote these new offerings. Make sure your visitors are aware of all the things you offer so they don’t go somewhere else.
You don’t have a section for a blog or other resources
One of the most important parts of your website is content. Savvy users like relevant content that helps them find the solutions they need. When you have areas of your website dedicated to content, and actually answer their search query, they end up on your page! It builds credibility and likability: two key elements for users to convert. Adding new content regularly also helps SEO, as search engines look for how often your content is refreshed. A website redesign can help you organize content better, creating a better user experience.
Your images and layout are dated
If visitors arrive at your site and find images that look 10 years old or a layout that doesn’t seem modern, they may quickly leave. Imagery is so important to your website, regardless of what your service or product is. Consider refreshing images annually, or choose images that don’t indicate a time period. When using images of people, look at what they are wearing and their hairstyles. If you get ‘80s or ‘90s vibes, don’t use it. Look for photos that have a timeless feel.
Your layout may be hurting you, too. Is your menu bulky? Is your menu still on the left side? Most modern designs have moved the menu to the top. A side menu could immediately signal that the site is dated. If your design hasn’t been touched in years, it’s time for a website redesign.
Websites are fluid things. Regular updates to design and content are a must. Websites are not a one-and-done type of project. If you think it’s time for a website redesign, and you’re not sure where to start, contact us for a free website audit. We’re here to help your site look amazing!
